Audience and Genre

The primary audience for our media product is late teens and adults. As the genre comes under thriller and horror it would contain dark and distressing scenes which would be inappropriate for children under 15 years of age. Similarly, the film 'The Blair Witch Project' is also rated 15 for the same reasons, as their storyline is also based on students who go into the woods, and none comeback whereas in our video their is one survivor.

Our target audience in terms of gender would be precisely both genders male and female. Our product is aimed at a niche audience because people who have a specific interest in the elements such as mystery, drama , thriller and process of the mind would have interest in the film. However, this would be a smaller audience with more unique taste, rather than the majority audience who have more interest in romantic-comedies and dramas.




The BBFC website states age certifications for films/TV; the 15 certification has many guidelines as to why only said person aged 15 or above can view films with this certificate and explains what aspects of the film make it classify as as 15, these guidelines are stated below:

Discrimination:No endorsment of discriminatory language or behaviour will be present in the film.

Drugs:In the film drugs are permitted to be viewed but in no way must they be promoted to the audience or make the audience want to experience the taking of these drugs. Also its unlikely to be acceptable to show dangerous substances that are accessible to the audience being used incorrectly, for example mis-use of aerosols or solvents.


Horror:The audience are allowed to see strong threat and menace, however not if carried out in a sexualised or sadistic way.

Imitable Behaviour:Any viewings of behaviour dangerous to the character (for example, hanging, suicide andself-harming) are not allowed to be shown in great detail to promote ideas to the audience of this behaviour.

Language:Strong language is acceptable to be used frequently, (for example 'fuck') however the stongest terms (for example 'cunt') are only permitted to used if it fits the context and can be justified by this. However when the use of strong language is repeated in an aggresive way its unlikely to be acceptable for this certification.

Nudity:Without strong detail nudity is permitted if used in sexual context, more so there are no constraints in non-sexual or educational context regarding nudity.

Sex:Without strong detail sexual activity is permitted to be portrayed; strong verbal references to sexual behaviour are also allowed. However highly strong references are again unlikely to be permitted unless they can be justified by the context of the film. More so work that is solely purposful for sexual arousal or stimulation are again unlikely to be acceptable.

Theme:There are no themes that are not allowed as long as provided with appropriate treatment for 15 year olds.

Violence:No infliction of pain or injury are allowed to be dwelled on when strong violence is used. Strong gory images and strong sadistic or sexualised violence are unlikely to be acceptable. Detailed verbal refernences to sexual violence are allowed but it must be discreet and be highly justified by the context.